We Take A Different Approach

Redefining the dealer experience.

Our mission to become the most guest-centric Honda dealership is clear across the experience Coggin Honda of Ft. Pierce offers. Online car buying is part of our digital suite designed to enhace your purchasing and ownership experiences.

Leadership at Coggin Honda of Ft. Pierce

Our General Manager, Melvin Burkett, has been in the Treasure Coast for nearly three years.

Burkett comes to Coggin Honda of Ft. Pierce with thirty years of experience in the automotive industry, thirteen of which have been with Asbury Automotive Group, Inc., Coggin’s parent company, working with many manufacturers including Ford, Lincoln, Toyota, Dodge, Kia, and Nissan.

Honda has been his favorite dealership, because Honda's primary goals are originality, innovation and efficiency, resulting in high quality products at affordable price, all with a friendly environment.

"My goal is to foster a team to be caring professionals who strive to delight our GUESTS. I am confident that I can work to make Coggin Honda of Ft. Pierce be the most GUEST-CENTRIC dealership in Ft. Pierce, as well as the Treasure Coast," said Burkett.

A keen family man, Burkett is devoted to his wife of twenty-one years. In his free time, Burkett enjoys the best that Treasure Coast has to offer, such as kayaking, paddle boarding and hiking. He also enjoys backpacking with his wife and kids.